Wd-40
Our campaign shines a light on the everyday chaos WD-40 was built for—from squeaky doggy doors and stubborn bolts to crayon-covered furniture and the rusty hinge on that questionable used car you bought during a mid-life crisis. We’re not here to fix your existential dread or your poor taste in reality TV—that’s on you. But when it comes to the tangible, the mechanical, the stuck, squeaky, and scuffed? Our campaign proves one thing loud and clear:
We can fix that.
Partners: Hallie Utsler & Eunice Pak
This ad is designed for high-traffic urban areas where life—and the weather—gets unpredictable. Using humor and a dose of heartbreak, the campaign taps into everyday frustrations, showing how WD-40 is the reliable fix for what’s still salvageable.
This experiential activation is placed in high-foot-traffic family-friendly areas and invites kids to draw freely on couches and curtains—turning everyday messes into masterpieces. The campaign demonstrates WD-40’s stain-removing power in a fun, interactive way, showing that while creativity has no bounds, cleanup doesn’t have to be complicated.
We’d place this ad on Instagram to grab attention, spark conversation, and encourage people to share their WD-40 experiences and/or what in their life needs fixing.
This Instagram reel engages audiences by showcasing WD-40’s power to solve everyday problems. It invites followers to share their fix-it challenges, sparking conversation and boosting brand engagement.
We would place this ad in a widely read magazine to reach consumers who value reliable solutions, encouraging them to make WD-40 the go-to product for long-lasting performance and durability in every fix.
AD: Regan Mathies (Social Graphic, Social Reel)
AD: Eunice Pak (Bus Transit)
AD: Hallie Utsler (Print, Experiential)